Experiential Technology Studio

Lubi.

We don't just design experiences — we engineer memories out of light, code and physical space.

Toronto — New York — Worldwide6 capabilitiesBooking now

Clients who trust us

Red Bull logoBimbo logoTakis logoDempsters logoBet99 logoMongrel logoObsession logoRed Bull logoBimbo logoTakis logoDempsters logoBet99 logoMongrel logoObsession logo

Case Files

10 selected works

Toronto — New York — Worldwide

Bet99 — F1 Grand Prix Activation
[ Activation // 01 ]

Bet99 — F1 Grand Prix Activation

A one of a kind experiential marketing activation pop up in Montreal for the F1 Grand Prix Fan Zone.

Red Bull x Valorant
[ Immersive Projection // 02 ]

Red Bull x Valorant

An interactive immersive projection pop up for Red Bull during the global Valorant Champions Tour Toronto Masters.

Minds in Motion — AGO
[ Installation // 03 ]

Minds in Motion — AGO

We recorded the brainwaves of prominent thinkers and creators and turned them into an installation that debuted at the Art Gallery of Ontario.

36-Mirror Kinetic Sculpture
[ Kinetic // 04 ]

36-Mirror Kinetic Sculpture

A massive interactive kinetic sculpture: 36 motorised mirrors tracking movement, thousands of pixel-mapped LEDs and a projection-mapped centerpiece.

NBA MVP — AR Card for SGA
[ Augmented Reality // 05 ]

NBA MVP — AR Card for SGA

Shai Gilgeous-Alexander, NBA MVP 2025. We built his personal, interactive AR trading cards.

Bimbo + Takis + Dempsters
[ Game Development // 06 ]

Bimbo + Takis + Dempsters

A double-game interactive kiosk for a national tour — Bakers Blade and Grocery Grab, built for Bimbo Canada.

Brainwave Powered Kiosk
[ Neurotech // 07 ]

Brainwave Powered Kiosk

An interactive kiosk that converts a guest's brainwaves into a real-time visual representation.

Paul Stanley — AR Art Card
[ Augmented Reality // 08 ]

Paul Stanley — AR Art Card

An augmented reality card for the KISS frontman, carrying a personal video message to guests at his first Canadian gallery opening.

Karl Wolf — Music Card
[ Interactive Print // 09 ]

Karl Wolf — Music Card

The first-ever music promotional card, released for Karl Wolf's summer single and picked up by the news.

CSE Gala — Stage & Score
[ Stage Design // 10 ]

CSE Gala — Stage & Score

A French-themed stage transformed into a piece of art, with bespoke set design and original music for every award category.

Connect.

Tell us what the audience should walk away remembering. We'll tell you how we'd build it.

Direct line

hi@lubi.com

F.A.Q. / Systems info

What does Lubi do?01

Lubi creates interactive experiences using the latest technology and creative analysis. Our work turns events and campaigns into unforgettable adventures — AR cards, holographic photo booths, VR tours and far more.

Our core pillars.02

Innovation. Creativity. Intelligence. If we are not pushing boundaries, we are wasting everyone's time — so we build incredible, impactful things and enjoy the process while doing it.

What is your experience in marketing and entertainment?03

Our team consists of pioneers in innovation and cutting-edge technologies working across the marketing and entertainment industries worldwide. We foresee trends, develop strategies and implement them before they appear on the horizon, with both big and small names.

What makes Lubi different?04

A personalised approach to every brief. We build customised solutions tailored to each client's goals rather than a one-size-fits-all package.

Which services do you provide?05

One stop, less friction: interactive prints, immersive projection and projection mapping, extended reality including AR, VR and MR, and hologram creation. Our list of services grows with the technology.

Why should I use your services?06

We all want new ways to engage an audience, create a genuine 'wow' and build a strong connection between customers and the brand. Together we make inventive, immersive and visually awe-inspiring experiences.

How will we work together?07

We're an extension of your team. Through open communication and shared objectives we bring not just expertise but a seamless, dedicated partnership.

Capabilities

  • Interactive Print
  • Immersive Projection
  • AR / VR / MR
  • Holograms
  • Kinetic Sculpture
  • Game Development